Alex

ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds.

Over the years, ALEX has grown and today produces over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children’s furniture, Rub A Dub_® and Tub Tunes_® bath toys, ALEX Little Hands_® preschool products and ALEX Jr._®, developmental, plush and bath toys for baby!